1. Controller
Yellow Edge, operated by Try Ventures, is the data controller for personal data processed in connection with this website and the Yellow Edge Service. You can reach our privacy team at privacy@yellowedge.eu.
2. Data we collect
- Waitlist and contact data — name, email, company, role and any notes you submit through our request-access forms.
- Valuation inputs — listing URLs, machine specifications and brochures you submit to obtain a valuation.
- Usage data — anonymised analytics (page views, events, approximate location, device and browser) collected via Google Analytics 4 when you grant consent.
- Technical data — server logs and security telemetry needed to operate the Service.
3. Legal bases
- Contract / pre-contract (Art. 6(1)(b) GDPR) — to respond to your access requests and provide the Service.
- Legitimate interests (Art. 6(1)(f) GDPR) — to operate, secure and improve the Service.
- Consent (Art. 6(1)(a) GDPR) — for analytics and marketing cookies.
- Legal obligation (Art. 6(1)(c) GDPR) — where we must retain records.
4. How long we keep it
Waitlist data is retained until you ask us to delete it or for up to 24 months of inactivity. Valuation inputs are retained for the period necessary to deliver and improve the Service. Analytics data is retained per the Google Analytics retention setting we have configured (default: 14 months).
5. Sharing
We share personal data only with processors who help us run the Service (hosting, analytics, email delivery), under written agreements that bind them to GDPR standards. We do not sell personal data.
6. International transfers
Some of our processors are located outside the European Economic Area. Where this is the case, transfers are protected by Standard Contractual Clauses or equivalent safeguards.
7. Your rights
You have the right to access, rectify, erase, restrict and port your personal data, to object to processing, and to withdraw consent at any time. You may lodge a complaint with your national supervisory authority. To exercise any of these rights, contact privacy@yellowedge.eu.
8. Cookies
See our Cookie Policy for details on the cookies we use and how to manage your preferences.
9. Security
We apply industry-standard technical and organisational measures to protect personal data. No system is perfectly secure, but we work hard to keep yours safe.
10. Changes
We may update this policy. Material changes will be communicated through the Service or by email.